{"title":"Consultoría CX","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eLa consultoría CX es una solución que \u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ebusca mejorar la experiencia de los usuarios y procesos internos de una empresa.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Se asesora en la gestión, desarrollo y medición de la experiencia del usuario, incluyendo la experiencia interna. Se trabaja con empresas de todos los tamaños para entender su estrategia de marca, reinventar la experiencia actual y crear una aún mejor. \u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eSe busca innovar procesos, desarrollar estrategias y modelos de gestión, e implementar buenas prácticas.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eLa consultoría CX aborda el diseño de la experiencia del usuario en su totalidad, orquestando todos los \u003c\/span\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003epuntos de contacto entre el usuario y la marca\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e , teniendo un enfoque más amplio y global.nnn\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"diagnostico-de-madurez-de-experiencia-cx","title":"Diagnóstico de madurez de experiencia CX","description":"\u003ch1\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e¿Qué es?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eLa medición de la Madurez de la Experiencia de cliente, es un índice operativo que le permite a la marca, identificar en qué grado de profundización se encuentra en su gestión de la experiencia, es decir, comprender desde la perspectiva de los colaboradores, si el objetivo estratégico de pensar todo el qué hacer de la compañía sí está pensado en el cliente. Esta medición puede darse en áreas específicas de impacto o en toda la organización.\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; font-weight: normal; mso-bidi-font-weight: bold;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\"\u003e \u003c\/p\u003e\n\u003ch1\u003e\n\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eEste servicio es para ti si\u003cspan style=\"mso-bidi-font-weight: bold;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: 150%; vertical-align: baseline;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003eQuieres responder estas preguntas\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003e¿Cómo se organiza el área o la organización para gestionar la experiencia del cliente y qué tan enfocadas están sus estrategias y objetivos en este propósito?\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003e¿Tienen en cuenta la opinión de sus colaboradores sobre cómo perciben la gestión de experiencia que brindan en el día a día?\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003e¿Todos los colaboradores conocen el impacto de su labor en la experiencia del cliente y es una de sus metas?\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003e¿Qué esfuerzos está realizando el área o la organización para medir la experiencia del cliente y cómo hace uso de esta información para poner en marcha iniciativas de mejora?\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Arial, sans-serif;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-bottom: .0001pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; vertical-align: baseline;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraph\" style=\"margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%; vertical-align: baseline;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e  ¿Cuáles son los beneficios?\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e  \u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003c\/b\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003eSitúa a la marca en un punto de partida o de continuidad según sus resultados que le permitirá enfocar sus esfuerzos de manera táctica y operativa para gestionar la experiencia de manera interna y final para sus usuarios.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003eObtiene hallazgos significativos sobre sus capacidades, esfuerzos y el potencial de crecimiento que tiene.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003eEvaluar si las estrategias utilizadas anteriormente, son las adecuadas para darle continuidad o si deben transformarse para que, en toda la organización, se piense y se trabaja desde el punto de vista del cliente final.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Arial, sans-serif;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; vertical-align: baseline;\" class=\"MsoListParagraph\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-bottom: 0.0001pt; text-align: justify; text-indent: -18pt; line-height: 150%; vertical-align: baseline;\" class=\"MsoListParagraph\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e  Paso a paso de la implementación\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eImplementar el servicio: \u003c\/span\u003e\u003c\/b\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; background: white;\"\u003ede acuerdo con la necesidad de medición del cliente (Si es para un área específica o para toda la organización), se le solicitan los \u003cb style=\"mso-bidi-font-weight: normal;\"\u003edatos con las direcciones de correo electrónico de los colaboradores que la componen.\u003c\/b\u003e Esta información es enviada oportunamente a los destinatarios con un previo contexto esperando la movilización de las respuestas del cuestionario que se crea para medir la Madurez CX. Paulatinamente y según el plan elegido por la marca, se realizan las entrevistas y el entendimiento respectivo de la Cultura CX. Pasado el tiempo pactado, se recopila la información de cada uno de los instrumentos y \u003cb style=\"mso-bidi-font-weight: normal;\"\u003ese realiza un análisis de toda la información recolectada.\u003c\/b\u003e Se entrega a satisfacción con conclusiones, hallazgos y recomendaciones.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eResponsables:\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e Cliente y Especialista CX.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; vertical-align: baseline;\" class=\"MsoListParagraph\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-bottom: .0001pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: 150%; mso-list: l0 level1 lfo1; vertical-align: baseline;\" class=\"MsoListParagraph\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003e  Paquetes, tiempos y alcances\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-fareast-language: ES-CO;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"106\" style=\"width: 19.1882%;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ePAQUETE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\" style=\"width: 33.5793%;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eDE PRIMERA CALIDAD\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\" style=\"width: 27.8598%;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eESTÁNDAR\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\" style=\"width: 18.4502%;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eESENCIAL\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"106\" style=\"width: 19.1882%;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eALCANCE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\" style=\"width: 33.5793%;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e5 áreas (Incluyendo SAC- Servicio al cliente) + 8 entrevistas semiestructuradas + Entendimiento de la Cultura CX desde el BD de colaboradores.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\" style=\"width: 27.8598%;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e2 áreas (Incluyendo SAC – Servicio al cliente) + 8 entrevistas semiestructuradas.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\" style=\"width: 18.4502%;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1 área (Se recomienda que sea SAC – Servicio al cliente).\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"106\" style=\"width: 19.1882%;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTIEMPO\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\" style=\"width: 33.5793%;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e30 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\" style=\"width: 27.8598%;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e15 días.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\" style=\"width: 18.4502%;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e5 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"106\" style=\"width: 19.1882%;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eENTREGABLE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\" style=\"width: 33.5793%;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eMedición de la Madurez de la experiencia de las diferentes áreas con su respectivo detalle, entendimiento de la Cultura CX y recomendaciones generales.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\" style=\"width: 27.8598%;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eMedición de la Madurez de la experiencia de las diferentes áreas con su respectivo detalle y recomendaciones generales.\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\" style=\"width: 18.4502%;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\"\u003eMedición de la Madurez de la experiencia con su respectivo detalle\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e.\u003c\/b\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraph\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e  Garantía del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eAjustes en caso de incumplimiento de entregables o tiempos: 10 días hábiles.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eIncluye hasta 3 horas para correcciones, ajustes o control de cambios, si es necesario.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-family: Arial, sans-serif;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraph\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\n\u003c!-- [if !supportLists]--\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eDevolución\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eNo incluye soporte adicional post-entrega.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eNo aplica devolución, ya que es un servicio a medida.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-family: Arial, sans-serif;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraph\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraph\"\u003e\n\u003c!-- [if !supportLists]--\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003e  Entrega del servicio\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eRealización de una reunión final de 1 hora con el cliente.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eEntrega de formatos y\/o documentación a través de correo electrónico establecido por la compañía.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-family: Arial, sans-serif;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-bottom: .0001pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1; vertical-align: baseline;\" class=\"MsoListParagraph\"\u003e\n\u003c!-- [if !supportLists]--\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003eEn caso de que se cuente con soporte, ¿Cuál sería?\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; background: white;\"\u003eNo tiene soporte posterior ya que es un análisis que se entrega en reunión con el cliente.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-bottom: .0001pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1; vertical-align: baseline;\" class=\"MsoListParagraph\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-bottom: .0001pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1; vertical-align: baseline;\" class=\"MsoListParagraph\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e  ¿Qué se necesita por parte del cliente?\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eNombre de tu negocio o empresa:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003e Esto nos ayudará a personalizar nuestras soluciones de manera más efectiva.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eDescripción de tu empresa:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eDescribir un poco acerca de la marca, queremos entender qué haces, qué productos o servicios ofreces. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eObjetivo:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eIndicar cuál es el objetivo principal en relación a la Evaluación de Madurez CX\u003cb\u003e, \u003c\/b\u003eesto nos permitirá enfocar nuestros esfuerzos de manera efectiva y diseñar soluciones que se alineen con sus necesidades específicas. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-size: 0.875rem;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eEnvíos de correos: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-bidi-font-weight: bold;\" lang=\"ES\"\u003eGarantizar que todos los colaboradores de las Bases de datos puedan recibir correos del dominio @emtelco.com.co\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: black; font-family: Arial, sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eCanal:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-bidi-font-weight: bold;\" lang=\"ES\"\u003e Indicar si aplica, qué canal de atención tienen como objetivo. Esto permitirá articular el formulario y los hallazgos en pro de la atención que brindan.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: -18.0pt; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eContacto y\/o responsable:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-bidi-font-weight: bold;\" lang=\"ES\"\u003e Brindar los detalles de contacto del responsable del proyecto, tales como: nombres y apellidos, número de celular, correo electrónico. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: -18.0pt; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eRecursos disponibles: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\"\u003eIndicar si cuentan con algún recurso adicional o información relevante, como: mediciones de clima laboral, grupos focales, análisis demográfico de los colaboradores, cultura organizacional, entre otros. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eInformación adicional: \u003c\/span\u003e\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraphCxSpFirst\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: 'Courier New'; mso-fareast-font-family: 'Courier New'; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eo\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e   \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eDefinición del área o áreas en las que se aplicará la medición de la Madurez CX.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraphCxSpLast\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-family: 'Courier New'; mso-fareast-font-family: 'Courier New'; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003eo\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e   \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eProporcionar las bases de datos de los colaboradores según las áreas definidas y el tipo de producto adquirido (Campos sugeridos: nombre, correo electrónico, número de contacto, área).\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraphCxSpLast\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraph\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraph\"\u003e\n\u003c!-- [if !supportLists]--\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e  Productos relacionados\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eDiagnóstico CX\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eModelo de relación CX\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eFramework y Arquetipos\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ecommerce emtelco","offers":[{"title":"Esencial","offer_id":41907805028463,"sku":"","price":2785316.0,"currency_code":"COP","in_stock":true},{"title":"Estándar","offer_id":41907804995695,"sku":"","price":4787890.0,"currency_code":"COP","in_stock":true},{"title":"Premium","offer_id":41907804962927,"sku":"","price":7042425.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/8499\/1087\/files\/Madurez_CX.png?v=1719342164"},{"product_id":"mapa-de-experiencia-del-cliente","title":"Mapa de experiencia del cliente","description":"\u003ch1 class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e  ¿Qué es?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"background-color: white; color: black; font-family: Arial, sans-serif; font-size: 11pt;\"\u003eLos Arquetipos son perfiles imaginarios de los clientes que interactúan con un producto o servicio y van más allá de simples datos demográficos. El primer paso es conocer muy bien a los clientes a través de un proceso de investigación, y análisis de datos. Una vez se tienen los arquetipos, se dará el paso al diseño del Framework de todo el viaje de la experiencia del cliente a nivel general con la marca.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"color: black; font-family: Arial, sans-serif; font-size: 11pt;\"\u003eEl Framework es una herramienta que permite trabajar de forma estructurada en el diagnóstico, diseño e implementación de un modelo de gestión de la experiencia del cliente, identificando el esfuerzo que vive, las necesidades de nuevos canales, la mejora de procesos o aquellos momentos sujetos de mejora o que se pueden evitar, para brindar la mejor experiencia y avanzar de forma ordenada hacia los objetivos del negocio.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1;\"\u003e\n\u003c!-- [if !supportLists]--\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e  Esto es para ti si\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eRequieres personalizar la atención en los diferentes procesos, con la finalidad de identificar el ciclo de vida que vive el cliente durante su relación con la marca.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000; font-family: Arial, sans-serif;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eNecesitas diseñar experiencias y propuestas de valor que sorprenda a los clientes y que estos tengan un buen recuerdo de su interacción con la marca en diferentes macro momentos con ella. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-bottom: 12.0pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eQuieres identificar nuevos mercados utilizando los arquetipos y mapear la historia que experimentan estos en cada uno de los puntos de contacto de la marca desde la toma de conciencia hasta la fase de fidelización. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-bottom: 12.0pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eDeseas encontrar coherencia en tu marca sobre lo que dice, quiere y hace con sus clientes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l2 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e¿Cuáles son los beneficios?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003eComprender y gestionar al cliente pensando como él, y tomando como valor, lo que es relevante y espera de la marca. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"eop\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"paragraph\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2; vertical-align: baseline; margin: 0cm 0cm .0001pt 36.0pt;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003eDetectar los momentos clave de la relación del cliente con la marca, identificando posibles fricciones y oportunidades para mejorarlas.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"paragraph\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2; vertical-align: baseline; margin: 0cm 0cm .0001pt 36.0pt;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 11.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003eCreación de grandes historias que emocionan y generan recuerdos con base en sus puntos de contacto y el conocimiento que se tiene de los clientes.   \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"paragraph\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2; vertical-align: baseline; margin: 0cm 0cm .0001pt 36.0pt;\"\u003e\u003cspan class=\"eop\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003eTener un mayor enfoque del cliente, la estrategia y la gestión de la experiencia y la organización. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"eop\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"paragraph\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2; vertical-align: baseline; margin: 0cm 0cm .0001pt 36.0pt;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"normaltextrun\" style=\"font-size: 0.875rem;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003eParticipación de diferentes áreas de la empresa al hacer parte del entendimiento de todos los momentos de verdad, asegurando básicos y generando sorpresas positivas diferenciales.  \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"eop\" style=\"font-size: 0.875rem;\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"line-height: normal;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraphCxSpLast\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l2 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e   \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003ePaso a paso de la implementación \u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eP\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eara construir el arquetipo y el Framework de la experiencia del cliente, realizaremos:\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003ePreparación de toda la metodología de construcción de arquetipo y Framework de la experiencia de cliente.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: 54.0pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo3;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eAnalítica de información sociodemográfica de los clientes, sesión de cocreación para construcción de perfiles.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: 54.0pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo3;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eConstrucción del mapa de la experiencia general de todo el ciclo de vida del cliente en la interacción con la marca para buscar iniciativas que permita el cierre de brechas en la experiencia brindada de principio a fin.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 54.0pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo3;\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb style=\"font-size: 0.875rem;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eResponsables:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e Diseñador CX\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraph\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003ePaquetes, alcances y tiempo\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003ePAQUETE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eDE PRIMERA CALIDAD\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eESTÁNDAR\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eESENCIAL\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eALCANCE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 110.35pt; border: solid #BFBFBF 1.0pt; mso-border-themecolor: background1; mso-border-themeshade: 191; mso-border-alt: solid #BFBFBF .5pt; padding: 0cm 5.4pt 0cm 5.4pt;\" valign=\"top\" width=\"147\"\u003e\n\u003cp style=\"margin: 0cm; margin-bottom: .0001pt; mso-add-space: auto; line-height: normal; mso-yfti-cnfc: 5;\" class=\"MsoListParagraph\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e1 Framework general + Arquetipos genéricos de la marca + Matriz de oportunidades + 5 entrevistas de journey\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1 Framework general + Arquetipos genéricos de la marca + Matriz de oportunidades\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1 Framework general + Arquetipos genéricos de la marca\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eTIEMPO\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e30 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e15 días.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e7 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eENTREGABLE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1 framework general de la marca, arquetipos generales, matriz de oportunidades con las iniciativas y documentación de 5 entrevistas que evalúan el journey general\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\"\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 0cm; mso-add-space: auto;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e1 framework general de la marca, arquetipos generales, matriz de oportunidades con las iniciativas y documentación de 5 entrevistas que evalúan el journey general\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1 framework general de la marca y arquetipos generales.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraphCxSpFirst\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l3 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e  Garantía del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAjustes en caso de incumplimiento de entregables o tiempos: 10 días hábiles.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l2 level1 lfo4;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eIncluye hasta 3 horas para correcciones, ajustes o control de cambios, si es necesario.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"line-height: normal;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l3 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e  \u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003ch1 class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l3 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e  Devolución\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l0 level1 lfo5;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eNo incluye soporte adicional post-entrega.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-family: Symbol;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eNo aplica devolución, ya que es un servicio a medida.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"line-height: normal;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"line-height: normal;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l3 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: Arial;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e  \u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003eEntrega del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l4 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRealización de una reunión final de 1 hora con el cliente.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: Arial, sans-serif; font-size: 0.875rem;\"\u003eEntrega de formatos y\/o documentación a través de correo electrónico establecido por la compañía.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: windowtext;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003ch1\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: windowtext;\"\u003eEn caso de que se cuente con soporte, ¿Cuál sería?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 35.4pt; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Helvetica',sans-serif; color: black; mso-themecolor: text1;\"\u003eEste entregable no requiere de soporte.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 35.4pt; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-left: 36.0pt; text-indent: -18.0pt; line-height: normal; mso-list: l3 level1 lfo1;\"\u003e\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003ch1\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: windowtext;\"\u003e¿Qué se necesita por parte del cliente?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eNombre de tu negocio o empresa: \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eEsto nos ayudará a personalizar nuestras soluciones de manera más efectiva.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eDescripción de tu empresa:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eDescribir un poco acerca de la empresa, queremos entender qué hacen, qué productos o servicios ofrecen. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eObjetivo:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eIndicar cuál es tu objetivo principal en relación a los Arquetipos de Usuarios Framework\u003cb\u003e, \u003c\/b\u003eesto nos permitirá enfocar nuestros esfuerzos de manera efectiva y diseñar soluciones que se alineen con sus necesidades específicas. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eColaboradores: \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003ePara los talleres virtuales, garantizar la participación de colaboradores según los procesos definidos que se desea impactar (Mínimo 15, máximo 20 personas).\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eCanal de uso: \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003eDetallar los canales de atención con los que cuenta actualmente y los procesos que se atienden por cada uno de ellos.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eInsumos: \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003eBríndanos todos los insumos asociados a la marca, como misión, visión, cantidad de personal, producto o servicio de la marca, nicho de mercado (A quién le venden o prestan el servicio), quién es mayormente su público. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eAutorización: \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003eDa autorización de contacto a diferentes clientes de la marca para evaluación de todo el journey y así capturar su percepción.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eRecomendación adicional:\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003eindicar cualquier necesidad especifica o requisito adicional que consideren relevante para el proceso de investigación.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l3 level1 lfo1;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Helvetica',sans-serif; color: black; mso-themecolor: text1;\"\u003e  Productos relacionados\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo6;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Helvetica',sans-serif; color: black; mso-themecolor: text1;\"\u003eArquetipos y CJM\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo6;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Helvetica',sans-serif; color: black; mso-themecolor: text1;\"\u003eArquetipos y Blueprint\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo6;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Helvetica',sans-serif; color: black; mso-themecolor: text1;\"\u003eModelo de relación CX\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"text-indent: -18.0pt; line-height: normal; mso-list: l1 level1 lfo6;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Helvetica',sans-serif; color: black; mso-themecolor: text1;\"\u003eBenchmarking CX\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ecommerce emtelco","offers":[{"title":"Esencial","offer_id":41918507941999,"sku":"","price":2402705.0,"currency_code":"COP","in_stock":true},{"title":"Estándar","offer_id":41918507909231,"sku":"","price":3205582.0,"currency_code":"COP","in_stock":true},{"title":"Premium","offer_id":41918507876463,"sku":"","price":4107378.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/8499\/1087\/files\/Framework_y_arquetipos.png?v=1719342013"},{"product_id":"reporte-de-tendencias","title":"Reporte de tendencias","description":"\u003ch1 class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e¿Qué es?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eEs un informe que permite situar el mercado actual de la marca y sumarle las diferentes tendencias tanto de consumo, de Experiencia del cliente y digitales que pueden aplicarle en el desarrollo de su estrategia de negocio, oferta y demanda.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eTendencias CX, permite evaluar qué buenas prácticas sugieren las tendencias que se articulen a los diferentes insights de las marcas, permitiendo conclusiones de valor que lleven a la marca a mejorar o actualizar sus productos o servicios y hasta la manera en cómo desean los clientes finales ser atendidos\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; color: #0070c0; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; color: #0070c0; mso-ansi-language: ES;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 18.0pt; text-align: justify;\" data-mce-style=\"margin-left: 18.0pt; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l1 level1 lfo1;\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l1 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eEsto es para ti si\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e    \u003c\/span\u003e\u003c\/span\u003ePercibes que el mercado en el que te desenvuelves está cambiando, quieres entender por qué y cómo estar en vanguardia con la prestación de tu servicio.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e   Deseas hacer cambios en tu marca, pero requieres una guía de cómo hacerlo y hacia dónde dirigirte. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpLast\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e   \u003c\/span\u003e\u003c\/span\u003eDeseas complementar el Contexto del mercado CX que realizaste con nosotros para ampliar el panorama de tu consumidor y de tu marca.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;text-indent: -18pt;\" data-mce-style=\"text-align: justify;text-indent: -18pt;\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraphCxSpFirst\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e¿Cuáles son los beneficios?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e   \u003c\/span\u003e\u003c\/span\u003eComprendes lo que tus consumidores necesitan y el cómo evoluciona el mercado al que perteneces. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e   \u003c\/span\u003e\u003c\/span\u003eInyectar a tus estrategias, dosis de Experiencia de cliente para que tu producto o servicio esté a la par con las tendencias. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\" data-mce-style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eInnovación en la prestación de tu servicio al hacerlo diferencial y con posibilidades de minimizar el precio para que sea rentable. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\" class=\"MsoListParagraphCxSpLast\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpLast\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\" data-mce-style=\"font: 7.0pt 'Times New Roman';\"\u003e      \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eArticular a tus datos, insights de valor que encuentras en el reporte de tendencias CX.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;text-indent: -18pt;\" data-mce-style=\"text-align: justify;text-indent: -18pt;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003ePaso a paso de la implementación \u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 18.0pt; text-align: justify;\" data-mce-style=\"margin-left: 18.0pt; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eUna vez definido el reto según el plan, se estable el equipo de trabajo (Profesionales de Mercadeo, Antropología y Sociología), con el que se comienza a realizar la inmersión desde diferentes atributos. Posteriormente, se clasifica la información y se realiza el entregable con tendencias actuales, conclusiones, recomendaciones y hallazgos que entreguen valor a la marca. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 18.0pt; text-align: justify;\" data-mce-style=\"margin-left: 18.0pt; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 18.0pt; text-align: justify;\" data-mce-style=\"margin-left: 18.0pt; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003ePaquetes, alcances y tiempos\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003ctable style=\"width: 100%; height: 550.251px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 35.5938px;\"\u003e\n\u003ctd style=\"width: 19.3431%; height: 35.5938px;\" width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003ePAQUETE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.9416%; height: 35.5938px;\" width=\"186\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e PREMIUM \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 28.1022%; height: 35.5938px;\" width=\"154\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eESTÁNDAR\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25.9124%; height: 35.5938px;\" width=\"142\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eESENCIAL\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 227.938px;\"\u003e\n\u003ctd style=\"width: 19.3431%; height: 227.938px;\" width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eALCANCE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.9416%; height: 227.938px;\" width=\"186\"\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias del mercado actual de la marca + 3 marcas adicionales por competencia o buenas prácticas + Comportamiento del consumidor\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 28.1022%; height: 227.938px;\" width=\"154\"\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias del mercado actual de la marca + 1 marca adicional por competencia o buenas prácticas + Comportamiento del consumidor\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25.9124%; height: 227.938px;\" width=\"142\"\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eTendencias del mercado actual de la marca + Comportamiento del consumidor\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e18 horas\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 35.5938px;\"\u003e\n\u003ctd style=\"width: 19.3431%; height: 35.5938px;\" width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eTIEMPO\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.9416%; height: 35.5938px;\" width=\"186\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e30 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 28.1022%; height: 35.5938px;\" width=\"154\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e15 días.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25.9124%; height: 35.5938px;\" width=\"142\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e7 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 251.125px;\"\u003e\n\u003ctd style=\"width: 19.3431%; height: 251.125px;\" width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eENTREGABLE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.9416%; height: 251.125px;\" width=\"186\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias que le apliquen al mercado actual en el que se encuentra la marca y las adicionales que les apliquen a 3 mercados más ya sea por competencia o buenas prácticas. Adicional, análisis de comportamiento del consumidor.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 28.1022%; height: 251.125px;\" width=\"154\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias que le apliquen al mercado actual en el que se encuentra la marca y las adicionales que le apliquen otros mercados más, ya sea por competencia o buenas prácticas. Adicional, análisis de comportamiento del consumidor\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25.9124%; height: 251.125px;\" width=\"142\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias que le apliquen al mercado actual en el que se encuentra la marca y análisis de comportamiento del consumidor.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\" data-mce-style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\" data-mce-style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eGarantía del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eAjustes en caso de incumplimiento de entregables o tiempos: 10 días hábiles.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eIncluye hasta 3 horas para correcciones, ajustes o control de cambios, si es necesario.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eDevolución\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eNo incluye soporte adicional post-entrega.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: .6pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eNo aplica devolución, ya que es un servicio a medida.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eEntrega del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eRealización de una reunión final de 1 hora con el cliente.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: .6pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eEntrega de formatos y\/o documentación a través de correo electrónico establecido por la compañía\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e.\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: .6pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-left: .6pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"text-align: justify; line-height: 115%; vertical-align: baseline; margin: 0cm 0cm .0001pt .6pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003eEn caso de que se cuente con soporte, ¿Cuál sería?\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003eEste entregable no cuenta con soporte ya que se hace entrega al cliente en sesión.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-bottom: .0001pt; text-align: justify; line-height: 150%; vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e¿Qué se necesita por parte del cliente? \u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp style=\"mso-add-space: auto; text-align: justify; line-height: 150%; vertical-align: baseline; margin: 0cm 0cm .0001pt 18.0pt;\" class=\"MsoListParagraph\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eNombre de tu negocio o empresa: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eindicar el nombre de tu empresa. Esto nos ayudará a personalizar nuestras soluciones de manera más efectiva.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eDescripción de tu empresa:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003e describir un poco acerca de la empresa, queremos entender qué haces, qué productos o servicios ofreces. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eObjetivo: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eindicar cuál es su objetivo principal en relación a el \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\"\u003eTendencias\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003e CX\u003cspan style=\"mso-bidi-font-weight: bold;\"\u003e, \u003c\/span\u003eesto nos permitirá enfocar nuestros esfuerzos de manera efectiva y diseñar soluciones que se alineen con sus necesidades específicas. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eEmpresa de referencia: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eInformación sobre el tipo de mercado o empresa con las que se desea referenciar (De acuerdo a la cantidad contratada).\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eDetalle sobre la marca: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eBrindar detalles sobre tu marca: misión, visión, objetivos, qué espera con la referenciación. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eRecomendación adicional: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eindicar cualquier necesidad especifica o requisito adicional que considere relevante para el proceso de investigación.\u003c\/span\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ecommerce emtelco","offers":[{"title":"Esencial","offer_id":41979902918767,"sku":"","price":3244388.0,"currency_code":"COP","in_stock":true},{"title":"Estándar","offer_id":41979902885999,"sku":"","price":5460125.0,"currency_code":"COP","in_stock":true},{"title":"Premium","offer_id":41979902853231,"sku":"","price":7714648.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/8499\/1087\/files\/Tendencias_CX.png?v=1719342291"},{"product_id":"test-de-usabilidad-canal-telefonico","title":"Test de usabilidad canal telefónico","description":"\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e¿Qué es?\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eEl Test CX es una técnica en donde el cliente final interactúa con el producto o servicio mientras es observado por un experto, el cual propone previamente en el espacio, una serie de retos o tareas que debe ejecutar.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eEsta técnica cualitativa que se basa en la observación en un número reducido de usuarios, permite detectar errores de usabilidad del canal telefónico e inconsistencias en el diseño de contenidos o elementos de interacción de un sistema (IVR, audios pregrabados, opciones claras).\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eEsto es para ti si\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eObservar en vivo el viaje de experiencia de un usuario en su interacción con un ambiente deseado.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eDeseas entender la navegación o interacción de tu usuario del canal telefónico y saber qué se puede minimizar, transformar o cambiar.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eQuieres comprender cómo perciben tus usuarios las opciones de consulta o transacción de tu menú de opciones del canal telefónico.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eNecesitas garantizar que los enrutamientos que tienes, son los idóneos y esperados por el usuario de tu canal de atención.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: #0070c0;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e¿Cuáles son los beneficios?\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eAl implementar una medición a los canales no asistidos, podrá brindar altos niveles de servicio y satisfacción al cliente, monitoreando su desempeño.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eGarantizar de una manera efectiva y con conceptos de usabilidad, la comunicación entre tu marca con tu cliente.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eMejoras la experiencia de cliente por la atención y facilidad de contacto que le brindas a tu cliente.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eDiseñar tus canales de atención a la medida de lo que esperan tus clientes de la marca.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: #0070c0;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: #0070c0;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ePaso a paso de la implementación\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eSe inicia con una sesión de experiencia donde se articulan el ambiente, las personas y los procesos. En este, se definen los roles de los que asisten al espacio, se entregan los objetivos y posteriormente, se socializa con los usuarios de la prueba. Los hallazgos, evidencias y conclusiones, se categorizan, se miden y con base en esto, se construye el entregable final para el cliente con las recomendaciones \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: #0070c0;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ePaquetes, alcances y tiempos\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%; height: 322.469px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 35.5938px;\"\u003e\n\u003ctd width=\"106\" style=\"width: 18.4502%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ePAQUETE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\" style=\"width: 30.9963%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003ePREMIUM\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\" style=\"width: 26.5683%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eESTÁNDAR\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\" style=\"width: 23.0627%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eESENCIAL\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 98.125px;\"\u003e\n\u003ctd width=\"106\" style=\"width: 18.4502%; height: 98.125px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eALCANCE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\" style=\"width: 30.9963%; height: 98.125px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Arial, sans-serif; font-size: 11pt;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTest de usabilidad (5 objetivos - 20 usuarios. Moderado remoto)\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\" style=\"width: 26.5683%; height: 98.125px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: Arial, sans-serif; font-size: 11pt;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTest de usabilidad (3 objetivos - 10 usuarios. Moderado remoto)\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\" style=\"width: 23.0627%; height: 98.125px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTest de usabilidad (2 objetivos - 8 usuarios. Moderado remoto)\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 35.5938px;\"\u003e\n\u003ctd width=\"106\" style=\"width: 18.4502%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTIEMPO\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\" style=\"width: 30.9963%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e30 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\" style=\"width: 26.5683%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e15 días.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\" style=\"width: 23.0627%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e7 dias\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 153.156px;\"\u003e\n\u003ctd width=\"106\" style=\"width: 18.4502%; height: 153.156px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eENTREGABLE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"186\" style=\"width: 30.9963%; height: 153.156px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTest de usabilidad del canal análogo con 5 objetivos de testeo para 20 usuarios: hallazgos y recomendaciones.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"154\" style=\"width: 26.5683%; height: 153.156px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTest de usabilidad del canal análogo con 3 objetivos de testeo para 10 usuarios: hallazgos y recomendaciones.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd width=\"142\" style=\"width: 23.0627%; height: 153.156px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTest de usabilidad del canal análogo con 2 objetivos de testeo para 8 usuarios: hallazgos y recomendaciones.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eGarantia del servicio\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eAjustes en caso de incumplimiento de entregables o tiempos: 10 días hábiles.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eIncluye hasta 3 horas para correcciones, ajustes o control de cambios, si es necesario.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eDevolución\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eNo incluye soporte adicional post-entrega.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eNo aplica devolución, ya que es un servicio a medida.\u003c\/span\u003e\u003c\/span\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eentrega del servicio\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eRealización de una reunión final de 1 hora con el cliente.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eEntrega de formatos y\/o documentación a través de correo electrónico establecido por la compañía\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: normal; vertical-align: baseline;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eEn caso de que se cuente con soporte, ¿Cuál sería?\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eNo cuenta con soporte.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal; vertical-align: baseline; margin: 0cm 0cm .0001pt -.6pt;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: normal; vertical-align: baseline; margin: 0cm 0cm .0001pt -.6pt;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: 150%; vertical-align: baseline;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e¿Qué se necesita por parte del cliente?\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eNombre de tu negocio o empresa:\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e indica el nombre de tu empresa. Esto nos ayudará a personalizar nuestras soluciones de manera más efectiva.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eDescripción de tu empresa:\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Describe un poco acerca de tu empresa, queremos entender qué haces, qué productos o servicios ofreces.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: -.6pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eObjetivo:\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Indicar cuál es tu objetivo principal en relación al \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTest \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCX canal análogo \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e,\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e esto nos permitirá enfocar nuestros esfuerzos de manera efectiva y diseñar soluciones que se alineen con sus necesidades específicas. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: -.6pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCredenciales:\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Entregar credenciales de acceso si son necesarias para tranzar en el IVR.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: -.6pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eInformación de IVR:\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Proporcionar información sobre el IVR actual de la línea telefónica de la marca, si hay procesos transaccionales (autogestión), entre otros.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: -.6pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eRecomendación adicional:\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Indicar cualquier necesidad especifica o requisito adicional que considere relevante para el proceso de investigación.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eProductos relacionados\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eEvaluación comparativa\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eModelo de relación CX\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ecommerce emtelco","offers":[{"title":"Esencial","offer_id":41979911307375,"sku":"","price":2399822.0,"currency_code":"COP","in_stock":true},{"title":"Estándar","offer_id":41979911274607,"sku":"","price":3832229.0,"currency_code":"COP","in_stock":true},{"title":"Premium","offer_id":41979911241839,"sku":"","price":5003142.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/8499\/1087\/files\/Test_CX_canal_analogo.png?v=1719342313"},{"product_id":"metodologia-de-medicion-de-experiencia","title":"Metodología de medición de experiencia","description":"\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\" data-mce-style=\"font-family: 'Arial',sans-serif;\"\u003e¿Qué es?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"margin: 0cm; margin-bottom: .0001pt; text-align: justify; vertical-align: baseline;\" class=\"paragraph\" data-mce-style=\"margin: 0cm; margin-bottom: .0001pt; text-align: justify; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eEs una herramienta para la recolección de \u003cb\u003einformación cualitativa y cuantitativa \u003c\/b\u003eacerca de \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003elas percepciones y emociones \u003c\/span\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eque tienen los usuarios sobre productos y servicios, la posibilidad de satisfacer sus \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003enecesidades con el mínimo esfuerzo y el recibir un servicio agradable a lo largo de su contacto con los diferentes canales de atención.  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm; margin-bottom: .0001pt; text-align: justify; vertical-align: baseline;\" class=\"paragraph\" data-mce-style=\"margin: 0cm; margin-bottom: .0001pt; text-align: justify; vertical-align: baseline;\"\u003e\u003cspan class=\"eop\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;\" lang=\"EN-US\" data-mce-style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;\"\u003e​\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;\" lang=\"EN-US\" data-mce-style=\"font-size: 9.0pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; vertical-align: baseline; margin: 0cm 0cm .0001pt 17.4pt;\" class=\"paragraph\" data-mce-style=\"text-align: justify; vertical-align: baseline; margin: 0cm 0cm .0001pt 17.4pt;\"\u003e\u003cspan class=\"eop\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e​\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-size: 9.0pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm; margin-bottom: .0001pt; text-align: justify; vertical-align: baseline;\" class=\"paragraph\" data-mce-style=\"margin: 0cm; margin-bottom: .0001pt; text-align: justify; vertical-align: baseline;\"\u003e\u003cspan class=\"normaltextrun\"\u003e\u003cspan style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eCon la guía de calidad percibida, la marca podrá entender la importancia de los indicadores de Experiencia de cliente, qué significan y cómo medirlos de manera idónea según el viaje del cliente y los canales que utiliza para ese contacto. También, los métodos de envío de encuesta para aumentar la tasa de respuesta que entreguen valor a la marca con su respectivo feedback. \u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 9.0pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;\" lang=\"EN-US\" data-mce-style=\"font-size: 9.0pt; font-family: 'Segoe UI',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: EN-US;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto;\" class=\"MsoListParagraph\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\" data-mce-style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto;\" class=\"MsoListParagraph\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto;\" class=\"MsoListParagraph\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\" data-mce-style=\"font-family: 'Arial',sans-serif;\"\u003eEsto es para ti si\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eQuieres saber cómo medir la experiencia de cliente, la muestra a tener en cuenta y cómo hacer buenos envíos para alcanzar los resultados esperados en la muestra.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eDeseas diseñar tus encuestas de satisfacción, pero no sabes qué elementos incluir, cómo redactar las preguntas, las escalas y para qué medir.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify; line-height: normal;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eNecesitas contar con un insumo que permita el soporte de la medición de tu calidad percibida y entender cómo capturar la Voz del cliente\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify; line-height: normal;\" class=\"MsoListParagraph\" data-mce-style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify; line-height: normal;\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify; line-height: normal;\" class=\"MsoListParagraph\" data-mce-style=\"margin-left: 35.4pt; mso-add-space: auto; text-align: justify; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\" data-mce-style=\"font-family: 'Arial',sans-serif;\"\u003e¿Cuáles son los beneficios?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eImplementar un modelo base de Calidad percibida de tu marca, que permita llevar un seguimiento cualitativo y cuantitativo sobre las percepciones que tiene tu cliente sobre el producto y servicio que le brindas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eSimplificar los momentos de evaluación de la experiencia de cliente, buscando incrementar la tasa de respuesta y obtener insights de valor que permitan re imaginar la experiencia de cliente y transformarla con base en sus expectativas con la marca.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\" data-mce-style=\"font-family: 'Arial',sans-serif;\"\u003ePaso a paso de la implementación\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1;\"\u003eSegún el plan adquirido, se adaptará la guía de calidad percibida a la marca, se entregará asesoría sobre encuestas de satisfacción y charla sobre la Economía de la experiencia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\" data-mce-style=\"font-family: 'Arial',sans-serif;\"\u003ePaquetes, alcances y tiempos\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\" data-mce-style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%; height: 550.251px;\" data-mce-style=\"width: 100%; height: 550.251px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 35.5938px;\" data-mce-style=\"height: 35.5938px;\"\u003e\n\u003ctd style=\"width: 19.0037%; height: 35.5938px;\" width=\"106\" data-mce-style=\"width: 19.3431%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003ePAQUETE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 32.6568%; height: 35.5938px;\" width=\"186\" data-mce-style=\"width: 33.9416%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e PREMIUM \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 27.3063%; height: 35.5938px;\" width=\"154\" data-mce-style=\"width: 28.1022%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eESTÁNDAR\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 20.1107%; height: 35.5938px;\" width=\"142\" data-mce-style=\"width: 25.9124%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eESENCIAL\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 227.938px;\" data-mce-style=\"height: 227.938px;\"\u003e\n\u003ctd style=\"width: 19.0037%; height: 227.938px;\" width=\"106\" data-mce-style=\"width: 19.3431%; height: 227.938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eALCANCE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 32.6568%; height: 227.938px;\" width=\"186\" data-mce-style=\"width: 33.9416%; height: 227.938px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\" data-mce-style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003eGuía de calidad percibida y VOC + Aesoría sobre creación de encuestas y envíos óptimos + Charla Economics CX\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 150%; vertical-align: baseline;\" class=\"MsoNormal\" data-mce-style=\"line-height: 150%; vertical-align: baseline;\"\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\" data-mce-style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\"\u003e* Requisito: no contar con encuestas de satisfacción o tener encuestas que no estén entregando el rendimiento deseado por la marca\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 27.3063%; height: 227.938px;\" width=\"154\" data-mce-style=\"width: 28.1022%; height: 227.938px;\"\u003e\n\u003cp style=\"line-height: 150%; vertical-align: baseline;\" class=\"MsoNormal\" data-mce-style=\"line-height: 150%; vertical-align: baseline;\"\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\" data-mce-style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003eGuía de calidad percibida y VOC + Aesoría sobre creación de encuestas y envíos óptimos\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"line-height: 150%; vertical-align: baseline;\" class=\"MsoNormal\" data-mce-style=\"line-height: 150%; vertical-align: baseline;\"\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\" data-mce-style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\"\u003e* Requisito: no contar con encuestas de satisfacción o tener encuestas que no estén entregando el rendimiento deseado por la marca\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 20.1107%; height: 227.938px;\" width=\"142\" data-mce-style=\"width: 25.9124%; height: 227.938px;\"\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003cspan lang=\"ES\" style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003eGuía de calidad percibida y VOC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"line-height: 150%; vertical-align: baseline;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 10.0pt; line-height: 150%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\"\u003e* Requisito: no contar con encuestas de satisfacción o tener encuestas que no estén entregando el rendimiento deseado por la marca\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 35.5938px;\" data-mce-style=\"height: 35.5938px;\"\u003e\n\u003ctd style=\"width: 19.0037%; height: 35.5938px;\" width=\"106\" data-mce-style=\"width: 19.3431%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eTIEMPO\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 32.6568%; height: 35.5938px;\" width=\"186\" data-mce-style=\"width: 33.9416%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e30 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 27.3063%; height: 35.5938px;\" width=\"154\" data-mce-style=\"width: 28.1022%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e15 días.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 20.1107%; height: 35.5938px;\" width=\"142\" data-mce-style=\"width: 25.9124%; height: 35.5938px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e7 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 251.125px;\" data-mce-style=\"height: 251.125px;\"\u003e\n\u003ctd style=\"width: 19.0037%; height: 251.125px;\" width=\"106\" data-mce-style=\"width: 19.3431%; height: 251.125px;\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eENTREGABLE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 32.6568%; height: 251.125px;\" width=\"186\" data-mce-style=\"width: 33.9416%; height: 251.125px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cspan lang=\"ES\" style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\"\u003eAsesoría sobre creación de encuestas y cómo hacer envíos óptimos, Guía completa de calidad percibida y VOC, y charla de Economics de la experiencia\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 27.3063%; height: 251.125px;\" width=\"154\" data-mce-style=\"width: 28.1022%; height: 251.125px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\"\u003easesoría sobre creación de encuestas y cómo hacer envíos óptimos y Guía completa de calidad percibida y VOC.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 20.1107%; height: 251.125px;\" width=\"142\" data-mce-style=\"width: 25.9124%; height: 251.125px;\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan lang=\"ES\" style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO; mso-bidi-language: AR-SA;\"\u003eGuía completa de calidad percibida y VOC.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\" data-mce-style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\" data-mce-style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eGarantía del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAjustes en caso de incumplimiento de entregables o tiempos: 10 días hábiles.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eIncluye hasta 3 horas para correcciones, ajustes o control de cambios, si es necesario.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDevolución\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eNo incluye soporte adicional post-entrega.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eNo aplica devolución, ya que es un servicio a medida.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eEntrega del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eRealización de una reunión final de 1 hora con el cliente.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eEntrega de formatos y\/o documentación a través de correo electrónico establecido por la compañía.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: 115%; vertical-align: baseline;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003eEn caso de que se cuente con soporte, ¿Cuál sería?\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: 115%; vertical-align: baseline;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003eAsesoría sobre encuestas de satisfacción y envíos óptimos, según el plan adquirido.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: 150%; vertical-align: baseline; margin: 0cm 0cm .0001pt -.6pt;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: 150%; vertical-align: baseline; margin: 0cm 0cm .0001pt -.6pt;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: justify; line-height: 150%; vertical-align: baseline; margin: 0cm 0cm .0001pt -.6pt;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\" style=\"margin-bottom: .0001pt; text-align: justify; line-height: 150%; vertical-align: baseline;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e¿Qué se necesita por parte del cliente?\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify; line-height: 106%;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eNombre del negocio o empresa:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e Esto nos ayudará a personalizar nuestras soluciones de manera más efectiva.\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify; line-height: 106%;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify; line-height: 106%;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eDescripción de la empresa:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eDescribir un poco acerca de la empresa, queremos entender qué haces, qué productos o servicios ofreces. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify; line-height: 106%;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eObjetivo: \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eIndicar cuál es el objetivo principal en relación a la Guía de Medición de Calidad Percibida\u003cb\u003e, \u003c\/b\u003eesto nos permitirá enfocar nuestros esfuerzos de manera efectiva y diseñar soluciones que se alineen con sus necesidades específicas\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify; line-height: 106%;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eBase de datos: \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003eBrindar la base de datos de encuestas de satisfacción en caso de que cuente con ellas. \u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eColaboradores:\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003ePara los talleres virtuales, garantiza la participación de colaboradores según los procesos definidos que se desea impactar (Mínimo 15, máximo 20 personas).\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eContacto:\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003eEn caso de conexión, garantizar el o los contactos que puedan recibir la información. \u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-align: justify;\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\" style=\"text-align: justify;\"\u003e\n\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eRecomendación adicional:\u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES; mso-bidi-font-weight: bold;\"\u003eIndicar cualquier necesidad especifica o requisito adicional que considere relevante para el proceso de investigación.\u003c\/span\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ecommerce emtelco","offers":[{"title":"Esencial","offer_id":41979936178287,"sku":"","price":1645164.0,"currency_code":"COP","in_stock":true},{"title":"Estándar","offer_id":41979936145519,"sku":"","price":2484124.0,"currency_code":"COP","in_stock":true},{"title":"Premium","offer_id":41979936112751,"sku":"","price":2931495.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/8499\/1087\/files\/Guia_de_calidad_percibida.png?v=1719342201"},{"product_id":"perfil-de-usuario","title":"Perfil de usuario","description":"\u003ch1 class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e¿Qué es?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eEs un informe que permite situar el mercado actual de la marca y sumarle las diferentes tendencias tanto de consumo, de Experiencia del cliente y digitales que pueden aplicarle en el desarrollo de su estrategia de negocio, oferta y demanda.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eTendencias CX, permite evaluar qué buenas prácticas sugieren las tendencias que se articulen a los diferentes insights de las marcas, permitiendo conclusiones de valor que lleven a la marca a mejorar o actualizar sus productos o servicios y hasta la manera en cómo desean los clientes finales ser atendidos\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; color: #0070c0; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; color: #0070c0; mso-ansi-language: ES;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 18.0pt; text-align: justify;\" data-mce-style=\"margin-left: 18.0pt; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l1 level1 lfo1;\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l1 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eEsto es para ti si\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e    \u003c\/span\u003e\u003c\/span\u003ePercibes que el mercado en el que te desenvuelves está cambiando, quieres entender por qué y cómo estar en vanguardia con la prestación de tu servicio.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e   Deseas hacer cambios en tu marca, pero requieres una guía de cómo hacerlo y hacia dónde dirigirte. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpLast\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e   \u003c\/span\u003e\u003c\/span\u003eDeseas complementar el Contexto del mercado CX que realizaste con nosotros para ampliar el panorama de tu consumidor y de tu marca.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;text-indent: -18pt;\" data-mce-style=\"text-align: justify;text-indent: -18pt;\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" class=\"MsoListParagraphCxSpFirst\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003e¿Cuáles son los beneficios?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e   \u003c\/span\u003e\u003c\/span\u003eComprendes lo que tus consumidores necesitan y el cómo evoluciona el mercado al que perteneces. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e   \u003c\/span\u003e\u003c\/span\u003eInyectar a tus estrategias, dosis de Experiencia de cliente para que tu producto o servicio esté a la par con las tendencias. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpMiddle\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\" data-mce-style=\"font: 7.0pt 'Times New Roman';\"\u003e    \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eInnovación en la prestación de tu servicio al hacerlo diferencial y con posibilidades de minimizar el precio para que sea rentable. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\" class=\"MsoListParagraphCxSpLast\" data-mce-style=\"text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo2;\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify; text-indent: -18pt;\" class=\"MsoListParagraphCxSpLast\" data-mce-style=\"text-align: justify; text-indent: -18pt;\"\u003e\n\u003cspan style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003e\u003cspan style=\"mso-list: Ignore;\" data-mce-style=\"mso-list: Ignore;\"\u003e\u003cspan style=\"font: 7.0pt 'Times New Roman';\" data-mce-style=\"font: 7.0pt 'Times New Roman';\"\u003e      \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-ansi-language: ES;\"\u003eArticular a tus datos, insights de valor que encuentras en el reporte de tendencias CX.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;text-indent: -18pt;\" data-mce-style=\"text-align: justify;text-indent: -18pt;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoListParagraph\" style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\" data-mce-style=\"margin-left: 18.0pt; mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\" data-mce-style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan lang=\"ES\" style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003ePaso a paso de la implementación \u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 18.0pt; text-align: justify;\" data-mce-style=\"margin-left: 18.0pt; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: justify;\" class=\"MsoNormal\" data-mce-style=\"text-align: justify;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\" data-mce-style=\"font-family: 'Arial',sans-serif; color: black; mso-themecolor: text1; mso-bidi-font-weight: bold;\"\u003eUna vez definido el reto según el plan, se estable el equipo de trabajo (Profesionales de Mercadeo, Antropología y Sociología), con el que se comienza a realizar la inmersión desde diferentes atributos. Posteriormente, se clasifica la información y se realiza el entregable con tendencias actuales, conclusiones, recomendaciones y hallazgos que entreguen valor a la marca. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 18.0pt; text-align: justify;\" data-mce-style=\"margin-left: 18.0pt; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-left: 18.0pt; text-align: justify;\" data-mce-style=\"margin-left: 18.0pt; text-align: justify;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003ePaquetes, alcances y tiempos\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003ctable style=\"width: 100%; height: 550.251px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 35.5938px;\"\u003e\n\u003ctd style=\"width: 19.3431%; height: 35.5938px;\" width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003ePAQUETE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.9416%; height: 35.5938px;\" width=\"186\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e PREMIUM \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 28.1022%; height: 35.5938px;\" width=\"154\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eESTÁNDAR\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25.9124%; height: 35.5938px;\" width=\"142\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eESENCIAL\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 227.938px;\"\u003e\n\u003ctd style=\"width: 19.3431%; height: 227.938px;\" width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eALCANCE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.9416%; height: 227.938px;\" width=\"186\"\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias del mercado actual de la marca + 3 marcas adicionales por competencia o buenas prácticas + Comportamiento del consumidor\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 28.1022%; height: 227.938px;\" width=\"154\"\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias del mercado actual de la marca + 1 marca adicional por competencia o buenas prácticas + Comportamiento del consumidor\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25.9124%; height: 227.938px;\" width=\"142\"\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\" data-mce-style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\"\u003eTendencias del mercado actual de la marca + Comportamiento del consumidor\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e18 horas\u003c\/span\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 35.5938px;\"\u003e\n\u003ctd style=\"width: 19.3431%; height: 35.5938px;\" width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eTIEMPO\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.9416%; height: 35.5938px;\" width=\"186\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e30 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 28.1022%; height: 35.5938px;\" width=\"154\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e15 días.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25.9124%; height: 35.5938px;\" width=\"142\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e7 días\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 251.125px;\"\u003e\n\u003ctd style=\"width: 19.3431%; height: 251.125px;\" width=\"106\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003eENTREGABLE\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 33.9416%; height: 251.125px;\" width=\"186\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias que le apliquen al mercado actual en el que se encuentra la marca y las adicionales que les apliquen a 3 mercados más ya sea por competencia o buenas prácticas. Adicional, análisis de comportamiento del consumidor.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 28.1022%; height: 251.125px;\" width=\"154\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias que le apliquen al mercado actual en el que se encuentra la marca y las adicionales que le apliquen otros mercados más, ya sea por competencia o buenas prácticas. Adicional, análisis de comportamiento del consumidor\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25.9124%; height: 251.125px;\" width=\"142\"\u003e\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\" data-mce-style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES-CO; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\" lang=\"ES\" data-mce-style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: ES; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eTendencias que le apliquen al mercado actual en el que se encuentra la marca y análisis de comportamiento del consumidor.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\" data-mce-style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoListParagraphCxSpLast\" style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\" data-mce-style=\"margin-left: 18.6pt; mso-add-space: auto; text-align: justify; text-indent: -18.0pt; mso-list: l1 level1 lfo5;\"\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eGarantía del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eAjustes en caso de incumplimiento de entregables o tiempos: 10 días hábiles.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eIncluye hasta 3 horas para correcciones, ajustes o control de cambios, si es necesario.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eDevolución\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eNo incluye soporte adicional post-entrega.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: .6pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eNo aplica devolución, ya que es un servicio a medida.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eEntrega del servicio\u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eRealización de una reunión final de 1 hora con el cliente.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: .6pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eEntrega de formatos y\/o documentación a través de correo electrónico establecido por la compañía\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e.\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: .6pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp style=\"margin-left: .6pt;\" class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003ch1 style=\"text-align: justify; line-height: 115%; vertical-align: baseline; margin: 0cm 0cm .0001pt .6pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003eEn caso de que se cuente con soporte, ¿Cuál sería?\u003c\/span\u003e\u003c\/b\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/b\u003e\n\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003eEste entregable no cuenta con soporte ya que se hace entrega al cliente en sesión.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch1 style=\"margin-bottom: .0001pt; text-align: justify; line-height: 150%; vertical-align: baseline;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e¿Qué se necesita por parte del cliente? \u003c\/span\u003e\u003c\/b\u003e\u003c\/h1\u003e\n\u003cp style=\"mso-add-space: auto; text-align: justify; line-height: 150%; vertical-align: baseline; margin: 0cm 0cm .0001pt 18.0pt;\" class=\"MsoListParagraph\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; color: black; mso-themecolor: text1; mso-ansi-language: ES; mso-fareast-language: ES-CO;\" lang=\"ES\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eNombre de tu negocio o empresa: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eindicar el nombre de tu empresa. Esto nos ayudará a personalizar nuestras soluciones de manera más efectiva.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eDescripción de tu empresa:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003e describir un poco acerca de la empresa, queremos entender qué haces, qué productos o servicios ofreces. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eObjetivo: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eindicar cuál es su objetivo principal en relación a el \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-bidi-font-weight: bold;\"\u003eTendencias\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003e CX\u003cspan style=\"mso-bidi-font-weight: bold;\"\u003e, \u003c\/span\u003eesto nos permitirá enfocar nuestros esfuerzos de manera efectiva y diseñar soluciones que se alineen con sus necesidades específicas. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eEmpresa de referencia: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eInformación sobre el tipo de mercado o empresa con las que se desea referenciar (De acuerdo a la cantidad contratada).\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eDetalle sobre la marca: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eBrindar detalles sobre tu marca: misión, visión, objetivos, qué espera con la referenciación. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-left: 0cm; mso-add-space: auto; text-align: justify;\" class=\"MsoListParagraph\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eRecomendación adicional: \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Arial',sans-serif; mso-ansi-language: ES;\" lang=\"ES\"\u003eindicar cualquier necesidad especifica o requisito adicional que considere relevante para el proceso de investigación.\u003c\/span\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ecommerce emtelco","offers":[{"title":"Esencial","offer_id":42978881175663,"sku":null,"price":4170247.0,"currency_code":"COP","in_stock":true},{"title":"Estándar","offer_id":42978881208431,"sku":null,"price":4919031.0,"currency_code":"COP","in_stock":true},{"title":"Premium","offer_id":42978881241199,"sku":null,"price":5460119.0,"currency_code":"COP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0548\/8499\/1087\/files\/Tendencias_CX.png?v=1719342291"}],"url":"https:\/\/www.ehub.com.co\/collections\/consultoria-cx.oembed","provider":"eHub","version":"1.0","type":"link"}